Most of us at this age have heard the quote from Shakespeare's Romeo and Juliet "What's in a name?” In today’s web based society, the more appropriate question is what's in the typography? While words have an already set meaning, there can be so much information given to the reader in between the lines so to speak. This is evident in all text, but it is usually dismissed! When text is read, especially for students, we are reading to extract the information given by the words and the words only. Academic writing is designed to be simple, easy to read, and to the point. However, with the viral use of the internet, typography is becoming increasingly important. Headers are usually the first thing a reader sees when visiting a website because they are weighted more heavily in the hierarchy of text. Usually increases in size, differences in color, or even the use of bold or italics will differentiate from the body text and draw the reader's eye to it. Because it is the first typography seen, it often sets the tone for the rest of the text. If this text would appear in a font that came across as "angry" using dark, scratchy letters, that emotion could change how you read the rest of the paper. This makes the title/header one of the most important parts of an online composition. The body text could leave the reader pleased, angry, or just flat out confused depending on how it is presented. If text is too cramped and spacing is too small, it often becomes difficult to read. If it is spaced apart too much it can have the same effect. The key to making a text pleasing to read is moderation is many of the aspects one can change especially depending on the font type being used. For example, cursive fonts will often appear with lines that are too thin to read. However, the lines can easily be bolded, the words can be spaced a little bit apart, and the line space can be increased created a little bit of white space around the text making it much easier to read. There are other elements of text online that make it even more complicated still. The main element I am talking about here is color, and not only the color of the text itself. If anyone has ever seen yellow colored type they know that on a white background it is usually very difficult to read. However, if the background color is changed, this becomes less of a problem. Color can be used to add feeling just as much as the font and font style can. The first example that comes to mind is the color red. Usually the meanings of words like anger, violence, blood, etc are really amplified by the use of a red font color. Not only are you reading the word, but on a subconscious level you are feeling what is being read. Color contrast is an easy way to make text stand out without making the font size drastically bigger.