What's Clickbait?


Clickbait is an interesting concept on the Internet these days. We see clickbait links everyday while on social media or even while doing our homework. It seems like clickbait is designed to our interests and we are shown headlines that appeal to us based on our previous search history. Normally, if you are on social media, there will be a quick headline that will catch your attention with an even more interesting picture underneath the headline.

Once your attention is caught you will be tempted on clicking the link, so you can find out more about the headline. Usually after one clicks on the headline the user is directed to a page that has nothing to do with the headline. Sometimes the user will be directed to a page that has links, which would answer your questions in regards to the headline. Most of the time, it seems like with clickbait you will never get a solid answer or the answer you were looking for in the first place.

Clickbait seems to work because most of the time when people click on clickbait they are bored, which is why they are even navigating the Internet in the first place. Since they are bored, this makes them fall for the headline since they aren’t doing anything of important to begin with. From previous experience, I know that I usually fall for clickbait because I am normally navigating the internet because I am bored and I have gone through all of my social media and liked all of my friend’s posts that I no longer have anything else to do, so the headlines to clickbait seem to always catch my attention to the point where I want to know what is behind the link even if I know that it is most likely clickbait.

Even if clickbait can be semi-interesting it can still fail. Clickbait can fail because sometimes the headline or the image with the headline can look very fake and non-appealing. Most of the time people know when a headline or image is clickbait, but it still looks very believable that people fall for it. When a headline or image has been used with other clickbait links, then that is when clickbait fails. I believe that it fails because people aren’t interested in looking at something they’ve seen before or something that they most likely know the answer to. I know that I sometimes don’t click on clickbait when I’ve seen an image connected to a different headline, which is how I think clickbait could potentially fail.

WELL…I HOPE YOU ENJOYED MY LITTLE RANT AND FACTS ABOUT CLICKBAIT. NOW YOU CAN GO BACK TO YOUR DAY!

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