• identifying the most appropriate place (or device) for the target audience to come in contact with a text.

The place or device where a member of the target audience comes in contact with a text is called an audience forum.

An audience forum can be:

• a mailbox—for a personal letter, a business letter, or a magazine,
• a front yard—(for a newspaper or a political sign,
• a library or store—for a magazine, a journal, newspaper, or a book,
• a magazine, a journal, or a newspaper—each is a device which contain numerous texts,
• the lobby of an office or hotel—for a brochure, a magazine, or a newspaper
• a business office—for a fax (via fax machine), an email, a personal letter, a business letter, or a magazine
• a doctor's examination room—for a brochure, a pamphlet, or a flier,
• a computer—located almost anywhere—for websites on the internet, email, pod-casts, and RSS feeds,
• a cellphone—located almost anywhere—for websites on the internet, email, podcasts, MP3 files, and
• and many other things or places.