Sometimes a target audience is willing to make the perilous descent down the cliff;
- In these instances, the reader readily relies upon the knowledge of the writer to guide that descent.
At other times, the writer's target audience is like Bilbo (above), and the writer needs to
- find a way to get the target audience to take that first step over the edge of the cliff.
After that first step, gravity is on the writer's side—arguing with the target audience to let the writer guide their descent. |