| There are three things to consider when choosing a message medium: delivery, interaction, and retrieval.
What is the best medium for delivering the message to the audience forum and (subsequently) to the target audience (in the context they are being written to)?
Consider the following:
- Social Appropriateness
- Durability
- Appearance
What is the best medium to support actions beyond reading?
Consider the following:
- What message mediums allow a reader to easily pass your message on to others?
- What message mediums allow a reader to interact with the writer (or a designated third party)?
What is the best medium for storing the message,
so the message can be retrieved easily (by the writer or readers)?
- How long do you (as a writer) need to store your message?
- How long might a target audience need to store your message (in its original medium)?
- What are the easiest mediums to both store and retrieve messages?
|
